$39, Costs more than your $30 budget
Cover illustration. The files are listed under What's inside.
Visual Identity Guidelines Template
Visual identity guidelines over 48 pages, covering brand foundations, logo system, color, type, imagery, layout grids and applications.
$39
$9 more than your $30 budget
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- Includes the Standard license: personal, commercial and client work for one person.
- Instant download after payment, plus an email with links that stay active for 30 days.
- Refund within 14 days if you haven't downloaded it yet, if it doesn't work in the supported software listed here, or if it's faulty and we can't fix it.
- Contents
- 48 pages
- File formats
- .indd, .fig, .key, .pptx, .pdf
- Supported software
- InDesign, Figma, Keynote, PowerPoint
- Download size
- 128 MB
- Good for
- Agency identity handovers
- In-house brand teams
- Supplier and partner briefs
About this product
Forty-eight pages in ten sections document a full visual identity: brand foundations; voice and tone; a logo system with construction grid, lockups, clear space and misuse; color with tints and contrast pairs; typography hierarchy; photography and illustration direction; iconography; graphic elements; layout grids; and applications from stationery to signage, social and web. The InDesign file is A4 landscape, and the Figma, Keynote and PowerPoint versions are 16:9.
Agencies and in-house teams that hand an identity to many people get a reference built around the questions colleagues and suppliers ask. Placeholder text explains each section, so writing the guide becomes a matter of recording decisions rather than designing pages.
What's inside
- 48 pages across 10 sections
- Logo system: construction grid, lockups, clear space, misuse
- Color tints, contrast pairs and typography hierarchy
- Application pages for stationery, signage, social and web
- A4 landscape InDesign file plus 16:9 Figma, Keynote and PowerPoint
License
Standard license
Included with every purchase
For one person. Use the assets in unlimited personal and commercial projects, including work you deliver to clients.
Allowed
- Print business cards and letterheads made with a branding template
- Use the same asset in as many of your projects as you like
- Design a client's website with a UI kit and hand over the finished site
- Build your startup's pitch deck from a presentation template
Not allowed
- Reselling, sharing, sublicensing or giving away the files, as they are or modified, for example on stock sites or marketplaces
- Uploading the files anywhere others can download or extract them, such as a public repository
- Letting several people work from one Standard license (a Team license covers that)
- Selling print-on-demand merchandise or templates built on the assets without an Extended license
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